We partner with CPG brands across the growth spectrum.
Your brand is young but serious. The product is dialed in, production has capacity to grow, and you're ready for guidance tailored to your brand's specific goals.
You've proven demand through regional chains, independent grocers, or a handful of service accounts. Strategic foodservice scaling is the next step.
You have national retail distribution, strong brand recognition, real volume. Whether foodservice is already in the mix or still untapped, it's time to scale with intention.
“If I knew then what I know now,” they say— that's Alfred Street.
Well hello there! Share your product, pricing, capacity, and goals and we’ll assess if Alfred Street is the right next step in your growth.
We determine where we can make the biggest impact, map the right channels, operators, and accounts, and build a custom scope of work and budget.
We’ll pitch your brand to the right buyers, distributors, and GPOs, make intros, and guide you from first connection through onboarding.
We oversee buyer engagement, sample requests, pricing strategy, troubleshooting, and order progression from pitch through repeat POs.
Built on relationships, not transactions.
“Akiva has been a game changer for Snacklins, building our foodservice business from scratch.
Plenty of people claim connections and sales skills; Akiva actually backs it up. He’s well-connected, relationship-driven, commercially minded, and sells the right way to deliver real results.
Within months, we secured several large corporate campuses, and his deep foodservice knowledge has helped us navigate the channel with a strategy that fits our goals.”
Drew RowlandCEO, Snacklins
“Akiva has landed significant foodservice accounts and opened new distribution for us along the way. He's genuinely high-touch: he treats every account as a relationship rather than a transaction, and the operators we work with feel the difference.
I trust him completely with our brand, and I'd recommend him to any founder who's serious about foodservice.”
Nick MaxfieldFounder,
Cabu Latte
“Akiva was fantastic to work with. He brings great relationships and excellent follow-through to the table, and he understands the food service channel deeply. He delivered on what he promised and made the process easy.
I'd recommend Akiva to anyone looking to build their food service business.”
JC HanleyCo-Founder, Forager Project
“As first-time founders, we were looking for a partner to help us enter foodservice. What we found was so much more: a true partner who genuinely cares about our success.
Akiva has taken the time to understand our brand and goals, and his recommendations are thoughtful, honest, and focused on sustainable growth. Akiva has become a trusted advisor and an extension of our team.
In just two months, Akiva built a pipeline of more than 50 qualified opportunities for Pacific Soul.”
Carolina Ramírez & Oliver PintoCo-Founders, Pacific Soul
The Cookie Department began with
a random question.
Sitting in a Berkeley coffee shop in 2009, Akiva noticed customer after customer ordering a cookie alongside their coffee and wondered — what if the cookie was the coffee? After more than 60 trial batches with his mom in his childhood kitchen, the double chocolate Awaken Baked was born, packing the caffeine equivalent of a full cup of coffee into each cookie.
At the time the functional foods movement was still a few years off, so the idea of a cookie that actually did something felt genuinely novel. For several years this cookie thing remained a passion project — baking, packaging and delivering until the wee hours, while working days as Sales Manager at an artisan bread bakery.
And then, he went all in: sold his car for a delivery van, swapped his bachelor loft for pet sitting gigs to save on rent, and made the leap from fresh-baked daily cookies to a shelf-stable packaged product.
Over time, The Cookie Department launched four distinct brands, each attracting their own customer base. Though the Fully Functional line was the heart of the company, Akiva is most proud of Buy a Bar Give a Bar. In partnership with Feed The Children and with the help of The Farmlink Project and Feeding America Member food banks, for every bar purchased, a bar was donated to those with food insecurities.
Nearly two decades building his own CPG company gave Akiva a founder’s perspective and insights that only firsthand experience can teach.
Ask away.